Lumen
AI study companion
01 / 12
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AI study companion · pre-seed pitch

Learning is
personal. Finally.

Lumen turns your course material into a personal tutor that plans, teaches and reviews with you — adaptively, at the exact moment you're about to forget.

Estudante revisando material com o Lumen, luz quente de janela
the 2am study session, but calm
the ask → $1.5M pre-seed · 12 months to campus scale
220M students. 14% CAGR. nobody runs the loop.
0M
university students worldwide
0%
edtech CAGR through 2030
$1.5M
pre-seed — the ask
01 — 12
the problem

Your method is
the bottleneck.

Students don't fail for lack of effort. They fail because the techniques they were taught — and the tools they use — fight against how memory actually works.

1

Passive re-reading

Highlighting and re-reading are the two least effective techniques in cognitive science — yet they remain the default for most students.

0% least effective
2

Cramming

Cramming buys short-term recall and pays for it with long-term forgetting. By exam day, most of what was "learned" is already gone.

0h of memory, wasted
3

No plan

Review happens at the wrong time — or never. Nobody schedules when to revisit what, so the forgetting curve wins.

0 reviews scheduled
1 in 3
fail an exam they felt prepared for
40%
study time wasted on bad methods
12 yrs
since the fix was proven
02 — 12
the solution

Meet Lumen —
your AI study companion.

One app that plans, teaches and reviews — applying the science of learning automatically, personalized to every student and every course.

01

It plans

The AI maps your material into an adaptive study plan, sequenced by difficulty, dependencies and your deadlines.

02

It teaches

Explains each concept at your level — with examples, analogies and follow-up questions when you're stuck.

03

It reviews

Spaced repetition schedules each review at the moment you're about to forget — the single highest-leverage move in learning.

300 pgs
→ plan in under 2 min
24/7
personal tutor, always on
1 app
replaces 4 scattered tools
03 — 12
how it works

From textbook
to tutor in three moves.

1

Import

Drop in PDFs, slides and notes. Lumen reads them all — no formatting, no manual setup.

2

Map

The AI extracts concepts, connections and — crucially — the gaps in what you already know.

3

Practice

Adaptive quizzes and reviews fire at the optimal moment, and explanations come when you miss.

The Lumen loopstudent inputAI layer
Course material Knowledge map You, learning performance feeds back → the plan adapts
04 — 12
the product · late night session

A calm home screen
that knows what's next.

09:41Ana · Bio 101🔥 14
68%
Today's plan
2 of 3 topics done · next review 19:30
Adaptive review
Which structure stores long-term memory?
AmygdalaHippocampus
AI explainer
"The hippocampus consolidates — it moves facts from short-term to long-term storage during sleep."
Next: Photosynthesis+2 XP
spaced repetition! reviews at 19:30

Live progress

Every concept tracked — you always know exactly where you stand, not a vague sense of "behind".

Adaptive quizzes

Questions tune to your mastery — harder where you're strong, gentler where you're shaky.

Smart schedule

Reviews land at the forgetting-curve sweet spot — spaced repetition without any effort.

Works with your courses

Import from Canvas, Moodle or any PDF — Lumen adapts to your syllabus, not the reverse.

05 — 12
why AI wins

The forgetting curve
meets its match.

The science is settled: active recall + spaced repetition beat re-reading by a wide margin. Lumen automates both, per concept, per student.

Retention over 7 days — after one study session re-readingLumen (spaced recall)
0% 50% 100% d0d1 d2d3 d5d7
2.1×
retention after 30 days
−40%
study time to the same grade
+26%
avg. exam score (pilot, n=412)
06 — 12
market

A huge, underserved
and growing audience.

Global edtech, learning tools
$12B
TAM
$2.8B
SAM
$180M
SOM
the gap is the product

220M university students

globally — and the number keeps climbing. English-language market alone: 40M+ in the US & EU.

Behavior already shifted

Students live on their phones and already pay for tools (streaming, notes apps, tutors). The category exists; the product doesn't.

14% CAGR

EdTech is compounding — but incumbents are legacy content platforms, not adaptive learning engines.

07 — 12
business model

Freemium with a
campus flywheel.

Free

for trying the magic
$0
  • 1 course, basic plan
  • Daily review slot
  • Limited AI explanations
most popular

Pro

for students who want results
$8/mo
  • Unlimited courses & imports
  • Full adaptive engine + spaced recall
  • Unlimited AI explanations
  • Progress analytics & export

Campus

for institutions & teachers
$4/student/yr
  • LMS integration (Canvas, Moodle)
  • Cohort analytics dashboard
  • Teacher recommendations
6%
free → paid conversion
$96
LTV (12-mo avg. life)
$18
CAC — payback < 3 months
08 — 12
traction & roadmap

Twelve months
to campus scale.

Foundation
Launch
Scale
Campus
M1M2M3M4M5M6M7M8M9M10M11M12
100k
MAU by month 12 (50k target month 9)
5
campus pilots — B2B contracts
$40k
MRR from Pro + Campus
09 — 12
the team

Built by people who
love learning systems.

Time fundador do Lumen em espaço de trabalho
the three of us, pre-coffee

Mara Duarte — CEO

Ex-growth lead at Duolingo. Took a learning product from 0 to 12M MAU. Studied cognitive science at Stanford.

Igor Nascimento — CTO

ML engineer, 6 yrs at Google Brain. Built large-scale retrieval + personalization systems. PhD dropout, happily.

Lia Chen — CPO

Product designer behind two top-50 education apps. Obsessed with the "2-minute daily habit" UX pattern.

10 — 12
competition

Everyone sells content.
Nobody runs the loop.

CapabilityLumenRe-reading & notesFlashcard appsHuman tutors
Adaptive study plan●———
Explains concepts contextually●——●
Spaced recall, automatic●—◐—
Works from your course material●◐——
Price$8/mofree$0–10/mo$15–30/hr
Plan + teach + review
the full loop, one product
10×
cheaper than a tutor, same outcome
0
incumbents at consumer price
11 — 12
the ask

$1.5M pre-seed
to build the companion
every student deserves.

We're not building another flashcard app. We're building the study companion that applies the science of learning — automatically, for every student, everywhere.

Product
40%
Go-to-market
30%
Team
20%
Reserve
10%
Request the full deck

lumen.app · [email protected] — prepared with Loom

Q1 2027 — close & hire founding engineers
Q2 2027 — private beta, 3 university partners
Q3 2027 — public launch, 10k users
Q4 2027 — first campus B2B contracts
12 — 12
Criado comEntelecy